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Keynote Speaker
Wijnand Jongen: Speaking at the White Label Expo Frankfurt

Wijnand Jongen

President - Ecommerce Europe


Retailing in the Midst of a Perfect Storm

Slowly but surely, retail is emerging from a perfect storm of global challenges, with a major impact on local entrepreneurs. The transformation of retailing is in full swing. Digital opportunities and the human touch compete for attention. Customer journeys are changing, becoming greener and more transparent. New customer experiences in stores, online and on socials make the difference. Never before have retailers and brands been faced with such major life-determining strategic questions and decisions.

This keynote is all about reinventing retail. Can we imagine what retailing will bring us in this new roaring twenties? Reimaging Retailing. What will the future bring us and how will we get there? What can we learn from today's best retail practices? Based on 7 inspiring do's and don'ts, 7 practical tools are given for tomorrow. Now it's time for Reimagine Retailing!

About Wijnand Jongen

Wijnand Jongen (1959) has been the voice of digital commerce for over 20 years. He is President of Ecommerce Europe which he co-founded in 2012. He is founder of Thuiswinkel.org and was CEO of the Dutch e-commerce association for more than 20 years. He is the bestselling author of the books ‘The End of Online Shopping: the future of retail in an always connected world’, currently translated in 12 languages and released in some 20+ countries. He is co-author of ‘25 Years of Online Shopping’, a book about the worldwide history of online shopping. Wijnand serves as Chairman on several Boards of Advice and e-commerce related foundations. Wijnand is a highly sought-after keynote speaker at (international) conferences and gives inspirational talks and masterclasses the world over.