The world market is flooded with all sorts of supplements, manufactured using various methods and innovative techniques, with numerous combinations of ingredients. Market surveys show that not all supplements fulfil consumer expectations, and only a few have high-quality ingredients and powerful formulations supported by good customer service. In addition, some marketing stories are exaggerated, misleading, or lack strong scientific basis, but nonetheless are used in aggressive marketing campaigns. All of this results in many consumers having a feeling of huge disappointment, so they wander from one product to another, largely unaware of these realities, and this is where the entire dietary supplement industry suffers. Do we know what consumers really need and want, and how to create a product that works well for both consumer and manufacturer, how to offer it to the market to gain almost perfect loyalty so that consumers return again and again for the same product, and enthusiastically recommend it to others? In short, the speaker will show, through practical example, how to create a good product, and achieve a high retention rate of which any company would be proud.
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Jan Stanovnik
The Supplements Business of the Future: Quality Products & Professional Services that Really Work and That Consumers Really Need!
About Jan Stanovnik
Jan Stanovnik is the founder and CEO of ABBA Nutrition of London, UK. He is an expert on the selling of nutritional supplements and cosmetics. With over 30 years of international experience working and living in Slovenia, Canada, US, and the UK, he has left a strong mark on the field of business development, sales and marketing of products and services, spanning telecommunications to investments to nutritional supplements. He has worked as General Manager, VP of sales and executive distributor in several renowned international companies, such as Sunrider Inc and Kyani Inc. He developed a sales network with over 15,000 distributors in 40 countries, and received several awards for his achievements, including global top performer award among 100,000+ salespeople. He has shared his knowledge and experience for over ten years as a mentor to executives and CEOs of large multinational companies, and as facilitator at the Lee Iacocca Institute of Lehigh University in Pennsylvania, USA. His company today markets its exceptionally well-regarded products across Europe and the UK, and will soon be marketing them in North America. With his team of scientists and sales experts, he managed to introduce to the global market a few powerful products that are backed up by sophisticated customer services which enable an over 70% retention rate. In addition to his engineering education, Mr. Stanovnik holds an MBA and MSc degree in management, specializing on sales of food and non-alcoholic beverage products. He is a husband and a father of two, with a passion for helping people improve their quality of life with nutritional supplements and through personal transformation.