This seminar covers programmatic advertising via Amazon DSP, teaching you how to understand and apply its functionality. Gain insights into the advantages of audience targeting over keyword targeting and discover the significance of the Amazon Marketing Cloud. Practical case studies provide real-world examples to enhance your learning experience.
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Rick Heitmann
The Power of Audience Targeting with Amazons DSP & AMC
About Rick Heitmann
As Co-Founder and Managing Director of A-Force GmbH, Rick Heitmann has been passionate about the company since its inception. Started as a startup, the now 14-member team is the only verified Amazon agency in Münsterland. He uses his Amazon SEO and advertising expertise not only for A-Force, but also occasionally as a guest lecturer at the FOM University of Applied Sciences and in the expert committee of the Digital Hub Münsterland. As a trained automotive businessman, he uses his practical as well as academic knowledge from the fields of business psychology and business consulting to support his international clients in strategic consulting assignments. Rick applies his e-commerce understanding in particular to the transformation of B2B companies to B2C structures and strategies. His credo is: think offline, act online.
In addition to his work as a managing director, Rick also enjoys playing handball in his free time.